Behind the scenes: Gigable Showcase at Woodstock Opera House

We had an amazing night hosting our first show in the Americana series. All three bands knocked it out of the park and the crowd showed lots of love.

The production staff at Woodstock Opera House are top notch and we look forward to working with them on many more shows.

Here’s some behind the scenes footage of sound check and the view from backstage:

Gigable Update November 2015

House Concert Series (1)As I sit down to write this and look through the last set of updates that I wrote.. wow!  So much has happened.

  • Secured initial round of seed funding
  • Signed on several artists to manage regional tours
  • Brought on a new partner and advisory team
  • 50% though development of a new mobile app that I’m insanely excited about
  • Considering the hiring plan for Marketing & Tour Ops

In addition to all this, we are planning a house concert series starting in January 2016.  So far, every house concert we have been involved in has been an amazing experience.  There’s a different vibe when you get a singer-songwriter in the cozy room telling stories about their songs.  There’s a deeper connection with the listener and it has a lasting effect that is different from a regular concert.

The team is very excited to help people “produce” their own house concerts and make it easy.

We are also excited to be working with Fontaine, Kevin Presbrey, Alex Dezen, Hurley Mower, Tyler Barham and potentially Randy Montana!  We’ll be planning shows in the Midwest for these artists and featuring their music on the app.  Also, we’re planning on doing some interviews and studio sessions for our upcoming podcast series.

Who’s gonna do all this work!? Stay tuned.

My #7daystartup Day Seven (Launch Day!!)

It’s 3:07pm CST and I’m sitting at Starbucks (or should we call it “StartBucks”) in West Dundee, IL.  The staff knows me – now.  I’ve been coming here every afternoon for the past week plowing through the work required to get to launch.

I’m pleased to announce that EchlinMedia Stock Music is online.

I’ll be the first to admit that the hill got steeper the closer I got to launch-ready.  I think I need to caveat what I mean by launch.  Since I was following Dan Norris’ 7-Day Launch blueprint, what has been launched is a MVP stock music service.  The best part of this process has been the awesome people I’ve talked to via Dan’s FB group who have helped shape the MVP.  This is the essence of what he discusses in his book.

“You don’t earn till you learn” – not sure if Dan said that, but I might use it as my own. The feedback has been valuable and interesting.  It’s been interesting because the first lesson is that not all customers want the same thing.  The opinions and ideas that have been discussed have been unique and “one-size-fits-all” does not apply to a stock music service.  Also true for just about every business.  This speaks to the exercise of finding the ideal customer profile or avatar.

I talked to 5 potential customers from different walks and they all want something different.  A couple love the idea of a subscription, while others just want a la cart songs at a competitive price.

I think I’ve come up with a model that is easy to understand and provides a fair solution.  It’s basically a freemium model.

  • One free track per month delivered to email
  • Monthly subscription that provides download codes
  • A la carte store ($14-$99 per track based on license usage)

The licensing model is one concept I’m pretty excited about since it could be a good differentiator – in addition to the awesome music 🙂

Here are the three license options:

  1. Audio (Podcasts, Radio, Commercials(non-video), Website)
  2. Animated Video (Video Games, Apps, Animated Videos)
  3. Moving Pictures (Theatrical, TV, Cable, YouTube, Video)

Pricing is relative to license option, audio being the least expensive.  It just made sense to offer licenses based on usage type.

I’ve got some other ideas that I will be testing over the next few weeks, such as a creator community. There still is a lot of work to do on the UX and navigation so that signup and store browsing is simple and intuitive.

This is all very exciting, especially since I got my first paid subscriber just this afternoon!

A huge thanks to Dan and his community for a swift kick in the pants to get this going.

My #7daystartup Day 6.5

Okay – juuuust about ready to launch!

I had a great conversation with internet marketer/podcaster Nicola Cairncross and she buys stock music for her podcasts.  We talked about pricing/licensing and it’s clear I need to keep it simple.

So, I’ve come up with two options:

  1. A la carte store – Buy one track at a time and chose the appropriate license.
  2. Monthly Subscription – Discounted tracks with universal licensing.

I think this will allow customers to get the best of both worlds.  If they just need to buy a track here and there, great!  However, if they are an agency or music super, you can get several tracks per month at a steep discount.

The new landing page is completed.  By tomorrow, 1/14/15, I will have the store component ready to go.  The subscriptions will be handled via PayPal.

Then, it’s a matter of fine-tuning a few dozen tracks to populate the store and we’re off! It’s really a ton of work, but I’m very excited to launch this and get more customer feedback.

Thanks to all who have commented and provided moral support!

Artist of the week – Joe Bonamassa

Scotty Crosby turned me on to Joe Bonamassa a few years back (thanks Scotty!)

Joe is an amazing guitar virtuoso and has killer live shows. The song of the week is called “I Know Where I Belong” and is a live recording from a recent show.

If you like hard rockin’ blues, you will love this song.

(Sign-up for the Artist Spotlight to get the MP3 or send me an email.)

How We Got To Creekside Tap

Here’s a quick story on the gig I’m playing on 1/17/14 at Creekside Tap in Algonquin, IL.

A few years back, we bought some flooring from a store here in West Dundee and dealt with a very nice salesperson named Val. We are very happy with the flooring and have seen Val around town for many years.  Turns out she left the flooring store and bought a little pub in Algonquin and re-named it Creekside Tap.

Chris Walke and I have been playing together in Lincoln Don’t Lie since November 2012.  Chris is a consummate musician and can play anything with strings.  Turns out that we have both done quite a bit of acoustic solo work and have a similar setlist of roots/Americana rock. We’ve been kicking around a duo show for a while.

Meanwhile, my wife and I decide to visit Creekside Tap on a random Saturday to visit Val and see the pub.  Val was very kind and bought us a beer. She wanted us to try this new brew they are carrying (from the Blue Moon family).  As we were chatting, I asked if she had live music on the weekends.  She didn’t bring in much live music, but knew that I’ve played acoustic shows in the area for some time and was excited about the idea.  The atmosphere felt perfect for an acoustic/duo and simply put two and two together. I talked to Chris and set the date.

This will be the first time Chris and I play a full gig.  We’ve done a few songs at the beginning of a LDL show, but that’s it.

Looking forward to a new venue and playing songs with a very talented dude.

 

The Future Of Pop Music

Steven Hyden just wrote an excellent article on the state (and potential future state) of pop music.

He contends that pop music and thus pop stars are becoming an accessory to selling technology. Can’t argue with that at all. However, I believe the bigger issue is “pop music” as a category.

Ever since mass media became mass, anything “pop” has been made popular by a very narrow set of tastemakers. We have been spoon-fed singles for the past 50 years. This is how the music industry had so much success. The majority of music listeners had to live with the Top 40 as a primary means of new music discovery.

It’s well-known that bands like Journey ad REO Speedwagon were huge radio stars because their fans matched the target demographic of the radio advertisers. It was a symbiotic relationship.

In 2014, this has all changed. The Internet has democratized attention for the same masses as in 1982. “Pop” is no longer Popular. Let me say that again – “Pop Music” is no longer popular music as defined for the past 50 years.

Hit singles are no longer spoon-fed by a narrow set of tastemakers. Hit singles are determined by how much its shared. I can guarantee that whatever my 13 year-old just downloaded is being listened to by hundreds of millions people (not just kids) all around the world. She was listening “Cups” by Anna Kendrick six months before it went to radio. Radio and mass media are becoming a reflection of what is organically becoming popular online.

Even the morning news is reporting the latest viral video and stories that I’ve already skimmed on Twitter. Frankly, I don’t even see the value in 95% of news programs. (But that’s a different post….)

The meaning behind popular music is a song that resonates.  Today, it really doesn’t matter where it comes from as long as it resonates. If it’s a mash-up of bluegrass and house music written by a producer who doesn’t perform as a musician, the song can still resonate.

So, what is the future of pop music?  I think it has little to do with the medium on which it travels. A songs popularity will be based on its own merit and craftsmanship. The notion of “Pop” stars will be nothing more than a traveling circus. Elvis, The Beatles, Michael Jackson, Lady Gaga, etc will be the golden era of megapop stardom. If we’re still talking about music, it will always come back to the song – the emotion and the experience. I hope that lives forever.