Categories
Entrepreneurship Growth Startups

The Problem With “Failing Fast”

As an entrepreneur growing a startup, I’m constantly pushing the envelope. Always trying new things and ways to reach people and inspire them to action. In the startup world (especially tech), everyone likes to throw around the phrase “fail fast.”  Which means, find the stuff that doesn’t work as fast as possible so you can get to the stuff that does work.

The problem with this is that I’m human, with feelings.  When I come up with an idea and push it out into the world and it falls flat, it wears me down a little. When we believe in an idea and we execute on it, there’s a part of us expecting that it will work right. When it doesn’t, sometimes we have to face some harsh truths and adjust course.

After 1000 failed attempts to create a commercial incandescent light bulb, did Edison say to himself, ‘this is stupid and I’m an idiot.’ He probably felt that, but tried 1000 more times and got it right. That belief in the vision to keep going in the face of many failed attempts is some of the most difficult terrain any person will encounter.

Then there are the days where you’ve applied the lessons learned and executed to find that you’ve succeeded. If you can get through this cycle enough times, you are a superhero.

Categories
Fan Funding Gigable Growth Music

What is Spotify (et al.) good for?

Spotify is great for exposure to a worldwide audience. It’s not great as an income source or true fan building.

Release singles to the digital world, then drive new listeners back to a self-branded website to find out who they(fans) are.