As I sit down to write this and look through the last set of updates that I wrote.. wow! So much has happened.
Secured initial round of seed funding
Signed on several artists to manage regional tours
Brought on a new partner and advisory team
50% though development of a new mobile app that I’m insanely excited about
Considering the hiring plan for Marketing & Tour Ops
In addition to all this, we are planning a house concert series starting in January 2016. So far, every house concert we have been involved in has been an amazing experience. There’s a different vibe when you get a singer-songwriter in the cozy room telling stories about their songs. There’s a deeper connection with the listener and it has a lasting effect that is different from a regular concert.
The team is very excited to help people “produce” their own house concerts and make it easy.
We are also excited to be working with Fontaine, Kevin Presbrey, Alex Dezen, Hurley Mower, Tyler Barham and potentially Randy Montana! We’ll be planning shows in the Midwest for these artists and featuring their music on the app. Also, we’re planning on doing some interviews and studio sessions for our upcoming podcast series.
Let’s be honest. We want a quick win. Everyone wants a quick win once in a while. We come up with a great idea and try to figure out the fastest way for that idea to generate money.
This is a huge trap. Building the next Facebook over a weekend and showing it to a few friends does not equal the next $100b company. But somehow, we believe this may happen.
The truth is; you need to work it hard. You need to fine-tune the unfair advantage, distill the massive benefit statement and get more people bought in today than yesterday. How many more? I don’t know, but more every day and then the day after that. Get one more believer than yesterday. Then two more the day after.
Make sure you crystalize your vision. How does this idea/product/service/song resonate when 1m people are looking at it or even using it?
When you perform a casual experiment or side project, you are thinking small at the start. This is normal. Will this idea work? Will anyone care? You do yourself a disservice by dabbling. Sure, go ahead and tell a few friends. Are they being nice or are they excited and want to share it? Don’t mistake this process for MVP (Minimum Viable Product).
Someone wrote about getting 10 paying customers you DON’T know. They will be very honest with you. Once someone pays even $1, they want value in return. The value exchange should be very clear and they should be happy to tell you they are satisfied. Once you have 10 paying customers you don’t know, throw gas on the fire and go full throttle. Now you are entering MVP-land. It’s the ONLY way to gain critical mass and call it a business.
It’s been 18 months since the official launch of Gigable. What started out as a simple crowdfunding concept has evolved into musical brand that people are recognizing.
The best part about it personally, is how much fun we’re having. So many of these projects can get heavy and grueling (especially when there’s very little progress), but this project is very inspiring each and every day.
Last Saturday, we had our 5th official sell-out show. The feedback so far is amazing. People really love going to a comfortable setting to discover new music that moves them – which most don’t expect. They also like to meet the artists and get a chance to talk about their own stories.
We’ve added Gigable Radio as a new feature on the site. I’m really excited about this, since it allows us to easily add songs we’re discovering and share with the Gigable audience. We want to put the music first and introduce great music in a way that’s fun and local.
Very soon, we will be adding a download store so that anyone can buy exclusive tracks from the artists who have played Gigable shows. All of this should culminate to a curated experience so that music fans will “tune in” to Gigable to find great music and emerging artists.
We’re also about to kick-off Gigable 2.0! This is the first major project to improve the platform and streamline some features.
We’re going to add promoter tools for easier management of email lists. Also, we’re integrating with Facebook so fans can easily login and engage with Gigable shows and artists and share with their friends.
This is all needed, however the big deal in my mind will be the mobile app! The mobile app should really promote more widespread use of the platform with fans. I don’t want to spoil the surprise, but let’s just say this should bring everything to a new level.
Feel free to ask questions about Gigable or about the emerging artists that we’re discovering!
Very excited to announce a guide I’ve been planning/writing for some time is available today on Amazon!
There’s an insurgence of indie musicians taking to living rooms, backyards, decks, farms and winning new fans. House concerts are not a new concept but they are taking center stage as artists are using new tools such as crowdfunding to plan these unique gigs.
I’ve talked to many people about hosting these shows and some feel reluctant not knowing how much effort is involved. House concerts can be public or private and I layout a full plan of attack in the ebook.