It’s really hard to believe we officially launched the beta website for Gigable in December of 2013. It wasn’t even called Gigable then. Our new brand was born in 2014 and we haven’t changed much about it since.
To provide a little more context on why Gigable exists, let me explain a few points. As a gigging musician since 1987, I’ve witnessed a lot of different live scenarios. Many involve playing to a handful of people. All along the way, I thought there had to be a better way to get people out to a gig.
Fast forward 30 years and I’ve learned there are many ways to accomplish a full house. Most importantly, it starts with world-class songs and a great performance. Even then, getting a full room is not guaranteed. It takes many years of emotionally impacting a LOT of people with your music. Michael Gurley said it best, “when a song moves you, the song wins.” And when the song wins, the artist and fan win. In order for a song to move a person emotionally, they need to hear it a lot.
This is all foundation on why Gigable was started. Since 1933, FM radio has been influencing billions of people by showcasing a narrow list of artists and songs (i.e. top 40). There’s a psychology about how people internalize and grab on to a song forever. Radio perfected this for 70 years.
What we’re doing at Gigable is simply just the next generation of “radio.” Curating emerging music and providing a limited selection via playlists. The twist is that we also co-promote the live show at the very same instant.
So, what is Gigable in 2019? We are a music platform that inspires music fans to discover new music and go out to a show. We have a geo-located playlist that helps people find the nearest, next show. We also have a podcast channel that highlights artist interviews and in-studio performances.
Since 2016, our app has been downloaded thousands of times and avid music fans are finding their next favorite artist. This year, we have partnered with a handful of venues in Chicagoland to enable more relevant shows. Some of our venue partnerships include; The Venue, The Haight, Lemont Quarries, Time Out Chicago, Mockingbird Bar & Garden and Hey Nonny.
Soon we will be announcing some exciting new features in conjunction with these venues!
Thanks for following along and get the app if you don’t have it! (It’s free.)