On the front lines today in Adwords and Bing. Here are some quick lessons learned (observed) while managing the MileFork search engine marketing effort:
- Clicks come in waves.
- Ad quality indicator doesn’t represent absolute truth.
- Non-transactional visitors spend about 1-3 minutes on landing page.
- Google Adwords has added many features for managing campaigns since two years ago.
- After pausing a Bing campaign, it will take another 24 hours to start serving once resumed.
- Creating multiple groups within a campaign will help test the strength of a the ad copy.
- Capitalize Each Word Of the Ad. Use One Exclamation Point!
- Ad text should capture keywords, qualify visitor and inspire call to action.
- Test, Analyze, Refine, Repeat.
- Once you’ve refined a campaign in Adwords, you can import into Bing.