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Entrepreneurship Gigable Growth Startups

MVP: Lessons Learned Vol. 1

Back in the early days of Gigable, we worked to release and market our mobile app and ticket platform.  The app was officially released on July 1, 2016.

To introduce the app to our initial audience, we got a booth at Ribfest in Naperville, IL.  This fest is the largest of its kind in the suburbs of Chicago during the summer. There is a big focus on live music which is why we wanted to introduce our app at this event. We also had a big showcase planned for August 19 at Wentz Concert Hall in downtown Naperville.  What better way to promote a live show, than to talk to people at an outdoor music fest in the weeks leading up to the show!? (more about this lesson in Vol. 2)

We got our banner printed, along with a few thousand promo cards. Then we spent 4 days meeting and talking to about 1000 people about Gigable and the emerging artists we feature. The conversations were very positive and we had a good response from music fans regarding our concept.  We ended up getting about 100+ people load the app.

All this is going well, except we didn’t configure a great solution to measure app usage. In hindsight, we should have had a plan to use Mixpanel or GA to get in-depth analytics on usage.  Not just usage, but stickiness.  How often to people come back and use the app on a weekly basis?  Are they saving shows or favoring songs?  Unfortunately, we don’t know.  As of September 7, 2016, we still don’t really know.

The big lesson: Setup methods to measure “viability”! It’s great to say that you are launching our MVP and getting the product out there.  That is a great accomplishment and you look really smart.  But, is it truly viable?  What’s the threshold? What’s the benchmark?  It doesn’t have to be a perfect measure, but directionally, you should be confident to invest more money into the product and marketing post launch. It’s really easy, I mean super-easy to dump thousands of dollars marketing anything. But does it stick?  Is the brand message getting through? How will you know?

These are the questions you will have planned for prior to launch.

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Gigable Growth Startups

Gigable Update: August 2019

It’s really hard to believe we officially launched the beta website for Gigable in December of 2013. It wasn’t even called Gigable then. Our new brand was born in 2014 and we haven’t changed much about it since.

To provide a little more context on why Gigable exists, let me explain a few points. As a gigging musician since 1987, I’ve witnessed a lot of different live scenarios. Many involve playing to a handful of people. All along the way, I thought there had to be a better way to get people out to a gig.

Fast forward 30 years and I’ve learned there are many ways to accomplish a full house. Most importantly, it starts with world-class songs and a great performance. Even then, getting a full room is not guaranteed. It takes many years of emotionally impacting a LOT of people with your music. Michael Gurley said it best, “when a song moves you, the song wins.” And when the song wins, the artist and fan win. In order for a song to move a person emotionally, they need to hear it a lot.

This is all foundation on why Gigable was started. Since 1933, FM radio has been influencing billions of people by showcasing a narrow list of artists and songs (i.e. top 40). There’s a psychology about how people internalize and grab on to a song forever. Radio perfected this for 70 years.

What we’re doing at Gigable is simply just the next generation of “radio.” Curating emerging music and providing a limited selection via playlists. The twist is that we also co-promote the live show at the very same instant.

So, what is Gigable in 2019? We are a music platform that inspires music fans to discover new music and go out to a show. We have a geo-located playlist that helps people find the nearest, next show. We also have a podcast channel that highlights artist interviews and in-studio performances.

Since 2016, our app has been downloaded thousands of times and avid music fans are finding their next favorite artist. This year, we have partnered with a handful of venues in Chicagoland to enable more relevant shows. Some of our venue partnerships include; The Venue, The Haight, Lemont Quarries, Time Out Chicago, Mockingbird Bar & Garden and Hey Nonny.

Soon we will be announcing some exciting new features in conjunction with these venues!

Thanks for following along and get the app if you don’t have it! (It’s free.)

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Gigable New Music

New Music – July 2019

At Gigable, we spend a serious amount of time listening to new artists. Every week we find, listen and curate dozens of emerging artists.

Why do we do this? Well, for one, we love music. It’s really a miracle to continually find such talented musicians and songwriters. Just when we thought we heard it all, here comes a new voice or style.

Here’s a list of some our favorite finds on the Gigable blog.

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Gigable New Music

How we’re building the future of independent music

4 years ago, I set off on a journey and launched Gigable with a few close colleagues. As a consumer service, I knew this was going to be a huge mountain to climb with some rough terrain. I wasn’t wrong.

Since 2014, we’ve produced dozens of shows in 6 states, launched a streaming app and turned on many people to new music. And we’re just getting started.

We’re planning v2.5 for the app, which will feature many more shows and artists and provide a very robust listening experience. We’re also very excited to be working with Amazon Web Services to launch a touring analytics feature that will help artists, promoters and venues optimize their touring plans.

Stay tuned for more! You can also get on my list to get early access to new music and VIP things.

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    Gigable

    It’s About The Show

    At Gigable, we’ve been riffing on the idea of improving the app to get hyper-focused on shows. Making it more social, building anticipation and buzz for the people planning to attend. The problem we are ultimately solving with Gigable is connecting more music fans with emerging artists.

    When it comes to smaller, “local” shows, we’ve learned that people mostly decide to go for these reasons: 1) support the artists, 2) a night out, 3) joining the party. It’s a different purpose than the big concert – different from the reasons people spend $100 on a ticket and drive an hour to the big arena.

    Would love to hear your thoughts!

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    Gigable Startups

    From Big Data to Big Break

    The amazing people at Vertical Trail have partnered up with Gigable to innovate a big data solution on Amazon Web Services.

    Check out this article!

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    Gigable Music New Music

    “Americana Nights”

    Starting in March 2018, Gigable will be producing a series of shows at River Street Tavern in East Dundee, IL.

    Americana Nights is a series of live shows featuring the best and brightest up and coming talent in these genres – Roots/Americana/Alt-Country/Folk. The shows will be on Sundays or Wednesdays with an occasional Friday or Saturday depending on the artist.

    River Street Tavern is fantastic American-style restaurant/bar. The performance room can seat 80 comfortably with a max capacity of 100. They have a roomy elevated stage that will host dozens of artists over the coming months.

    Reserved seats for the shows will start at $7.

    For tickets and playlists, download the free Gigable app: http://bit.ly/2tWMVjf

    $25 VIP Passes Available ($50 Value)

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    Gigable New Music Startups

    Introducing Gigable Music!

    IMG_9184Friends, I’m very excited to announce that my company has launched a mobile app that will help you easily discover great songs and bands!

    There’s more music being created now than any other time in history and who has the time to search through Spotify? The Gigable Music app will bring the cream of the crop to the surface. Pick a playlist, press play. If the song hits you, there’s a ticket button to go see the band live. The “local playlist” uses gps to determine where you are and automagically builds a playlist based on bands touring near you. Simple and potent. No fluff and no ads! It’s like radio 2.0.

    The launch was set for July 1 and we hit the target! The app itself has been months in the making. The concept is something I’ve been experimenting with for years.

    There’s several very cool shows we are producing this summer to introduce some of the music we are finding. You can see the schedule on Gigable.net (or in the app after 7/1!)

    Anyone who loads the app gets $20 toward a concert, so give it a spin!

     

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    Fan Funding Gigable Growth Music

    What is Spotify (et al.) good for?

    Spotify is great for exposure to a worldwide audience. It’s not great as an income source or true fan building.

    Release singles to the digital world, then drive new listeners back to a self-branded website to find out who they(fans) are.

    Categories
    Gigable Music Startups

    Behind the scenes: Gigable Showcase at Woodstock Opera House

    We had an amazing night hosting our first show in the Americana series. All three bands knocked it out of the park and the crowd showed lots of love.

    The production staff at Woodstock Opera House are top notch and we look forward to working with them on many more shows.

    Here’s some behind the scenes footage of sound check and the view from backstage: