To introduce the app to our initial audience, we got a booth at Ribfest in Naperville, IL. This fest is the largest of its kind in the suburbs of Chicago during the summer. There is a big focus on live music which is why we wanted to introduce our app at this event. We also had a big showcase planned for August 19 at Wentz Concert Hall in downtown Naperville. What better way to promote a live show, than to talk to people at an outdoor music fest in the weeks leading up to the show!? (more about this lesson in Vol. 2)
We got our banner printed, along with a few thousand promo cards. Then we spent 4 days meeting and talking to about 1000 people about Gigable and the emerging artists we feature. The conversations were very positive and we had a good response from music fans regarding our concept. We ended up getting about 100+ people load the app.
All this is going well, except we didn’t configure a great solution to measure app usage. In hindsight, we should have had a plan to use Mixpanel or GA to get in-depth analytics on usage. Not just usage, but stickiness. How often to people come back and use the app on a weekly basis? Are they saving shows or favoring songs? Unfortunately, we don’t know. As of September 7, 2016, we still don’t really know.
The big lesson: Setup methods to measure “viability”! It’s great to say that you are launching our MVP and getting the product out there. That is a great accomplishment and you look really smart. But, is it truly viable? What’s the threshold? What’s the benchmark? It doesn’t have to be a perfect measure, but directionally, you should be confident to invest more money into the product and marketing post launch. It’s really easy, I mean super-easy to dump thousands of dollars marketing anything. But does it stick? Is the brand message getting through? How will you know?
These are the questions you will have planned for prior to launch.