Let’s be honest. We want a quick win. Everyone wants a quick win once in a while. We come up with a great idea and try to figure out the fastest way for that idea to generate money.
This is a huge trap. Building the next Facebook over a weekend and showing it to a few friends does not equal the next $100b company. But somehow, we believe this may happen.
The truth is; you need to work it hard. You need to fine-tune the unfair advantage, distill the massive benefit statement and get more people bought in today than yesterday. How many more? I don’t know, but more every day and then the day after that. Get one more believer than yesterday. Then two more the day after.
Make sure you crystalize your vision. How does this idea/product/service/song resonate when 1m people are looking at it or even using it?
When you perform a casual experiment or side project, you are thinking small at the start. This is normal. Will this idea work? Will anyone care? You do yourself a disservice by dabbling. Sure, go ahead and tell a few friends. Are they being nice or are they excited and want to share it? Don’t mistake this process for MVP (Minimum Viable Product).
Someone wrote about getting 10 paying customers you DON’T know. They will be very honest with you. Once someone pays even $1, they want value in return. The value exchange should be very clear and they should be happy to tell you they are satisfied. Once you have 10 paying customers you don’t know, throw gas on the fire and go full throttle. Now you are entering MVP-land. It’s the ONLY way to gain critical mass and call it a business.