Day two has turned out to be pretty enlightening. I used Dan’s guide for creating a minimum viable product asked some hard questions.
Here’s my worksheet from day two:
| MVP Questions | Answers | |
| What will launch on Day 7? | I think the landing page needs to have a certain aesthtic that reflects my brand. Music is the type of product that creates/changes moods. So, it can’t be too generic looking. Will use the Divi theme and the “homepage shop” layout for echlinmedia.com/stock-music. I love the layout and it’s very pro. Within that landing page I will present two options: free and premium. Also on the landing page, will be 3 sample tracks that can be streamed only. | |
| What will my customer receive? | Free: 2 tracks per month delivered to inbox. Premium $19/mo. and access to full catalog. All tracks in the catalog will be priced at $.99. | |
| What’s included and excluded? | Each track is sold as is. There will be a contact form for requests and custom-tailored songs. Each song will carry a non-exclusive CC license so many customers can use the same track. Unique, “exclusive” songs are available at higher price point and on request. | |
| What is automated and what is manual? | I’m looking into EDD to mange the file storage and delivery. Not sure if EDD can manage the store aspect long-term, but it should be suitable for MVP. The delivery of the 2 free tracks will be handled manually. Need to determine if I should send MP3 or link to repository? | |
| Open Items: | Resolution: | |
| Track File Types | Should I offer high-fidelity .wav in addition to mp3? How about .aiff? | |
| Free Level | Should I provide high-fidelity files to customers on free level? | |
| Song Length | Each song will vary in length from 15 seconds to 1 min. Is there any strategy around limiting the free level to receiving the shorter tracks? | |
| Song Samples | Any sense to sending song samples in exchange for email and not providing streaming sample on landing page? | |
| CC Licensing | For now, it appears this Creative Commons license will work. It is non-derivative, so the music cannot be distributed in modified form. | <a rel=”license” href=”http://creativecommons.org/licenses/by-nd/4.0/”><img alt=”Creative Commons License” style=”border-width:0″ src=”https://i.creativecommons.org/l/by-nd/4.0/88×31.png” /></a><br />This work is licensed under a <a rel=”license” href=”http://creativecommons.org/licenses/by-nd/4.0/”>Creative Commons Attribution-NoDerivatives 4.0 International License</a>. |