My #7daystartup Day Two

Day two has turned out to be pretty enlightening.  I used Dan’s guide for creating a minimum viable product asked some hard questions.

Here’s my worksheet from day two:

MVP Questions Answers
What will launch on Day 7? I think the landing page needs to have a certain aesthtic that reflects my brand. Music is the type of product that creates/changes moods. So, it can’t be too generic looking. Will use the Divi theme and the “homepage shop” layout for I love the layout and it’s very pro. Within that landing page I will present two options: free and premium. Also on the landing page, will be 3 sample tracks that can be streamed only.
What will my customer receive? Free: 2 tracks per month delivered to inbox. Premium $19/mo. and access to full catalog. All tracks in the catalog will be priced at $.99.
What’s included and excluded? Each track is sold as is. There will be a contact form for requests and custom-tailored songs. Each song will carry a non-exclusive CC license so many customers can use the same track. Unique, “exclusive” songs are available at higher price point and on request.
What is automated and what is manual? I’m looking into EDD to mange the file storage and delivery. Not sure if EDD can manage the store aspect long-term, but it should be suitable for MVP. The delivery of the 2 free tracks will be handled manually. Need to determine if I should send MP3 or link to repository?
Open Items: Resolution:
Track File Types Should I offer high-fidelity .wav in addition to mp3? How about .aiff?
Free Level Should I provide high-fidelity files to customers on free level?
Song Length Each song will vary in length from 15 seconds to 1 min. Is there any strategy around limiting the free level to receiving the shorter tracks?
Song Samples Any sense to sending song samples in exchange for email and not providing streaming sample on landing page?
CC Licensing For now, it appears this Creative Commons license will work. It is non-derivative, so the music cannot be distributed in modified form. <a rel=”license” href=””><img alt=”Creative Commons License” style=”border-width:0″ src=”×31.png” /></a><br />This work is licensed under a <a rel=”license” href=””>Creative Commons Attribution-NoDerivatives 4.0 International License</a>.


By mechlin

Songwriter, Dad and Entrepreneur. Always creating and sharing music. Team builder.

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