A 3M study shows that vehicle graphics has the lowest CPM (cost per thousand impressions) ratio than any other major medium. Vehicle graphics or “wraps” have increased in popularity among businesses of all sizes over the past 5 years.
Small fleets, such as HVAC companies and large fleets such as nationwide pizza chains have allocated a significant portion of their marketing budgets to vehicle graphics. And the results are paying off. These companies are seeing an increase in brand exposure and sales as a direct result of applying vinyl graphics to their company vehicles.
There are two main providers of vinyl media that is used for vehicle wraps; 3M and Avery Dennison. The state-of-the-art vinyl and adhesive is extremely durable and safe on vehicles. The vinyl material can be applied to any part of the vehicle and will last up to 5-6 years.
Vehicle graphics and wraps must be installed by a certified graphics installer. The installation process usually takes several hours and each vehicle is different and requires special tools.
The photos below show graphics projects completed by Digital Graphic Solutions in Valparaiso, IN. For each project, DGS provided the graphics design, manufacturing and installation.