It’s 3:07pm CST and I’m sitting at Starbucks (or should we call it “StartBucks”) in West Dundee, IL. The staff knows me – now. I’ve been coming here every afternoon for the past week plowing through the work required to get to launch.
I’m pleased to announce that EchlinMedia Stock Music is online.
I’ll be the first to admit that the hill got steeper the closer I got to launch-ready. I think I need to caveat what I mean by launch. Since I was following Dan Norris’ 7-Day Launch blueprint, what has been launched is a MVP stock music service. The best part of this process has been the awesome people I’ve talked to via Dan’s FB group who have helped shape the MVP. This is the essence of what he discusses in his book.
“You don’t earn till you learn” – not sure if Dan said that, but I might use it as my own. The feedback has been valuable and interesting. It’s been interesting because the first lesson is that not all customers want the same thing. The opinions and ideas that have been discussed have been unique and “one-size-fits-all” does not apply to a stock music service. Also true for just about every business. This speaks to the exercise of finding the ideal customer profile or avatar.
I talked to 5 potential customers from different walks and they all want something different. A couple love the idea of a subscription, while others just want a la cart songs at a competitive price.
I think I’ve come up with a model that is easy to understand and provides a fair solution. It’s basically a freemium model.
- One free track per month delivered to email
- Monthly subscription that provides download codes
- A la carte store ($14-$99 per track based on license usage)
The licensing model is one concept I’m pretty excited about since it could be a good differentiator – in addition to the awesome music
Here are the three license options:
- Audio (Podcasts, Radio, Commercials(non-video), Website)
- Animated Video (Video Games, Apps, Animated Videos)
- Moving Pictures (Theatrical, TV, Cable, YouTube, Video)
Pricing is relative to license option, audio being the least expensive. It just made sense to offer licenses based on usage type.
I’ve got some other ideas that I will be testing over the next few weeks, such as a creator community. There still is a lot of work to do on the UX and navigation so that signup and store browsing is simple and intuitive.
This is all very exciting, especially since I got my first paid subscriber just this afternoon!
A huge thanks to Dan and his community for a swift kick in the pants to get this going.