May The Fourth Be With You

I woke up thinking about how all water in the ocean is being held down by gravity and how it’s a true miracle we just don’t go shooting off the planet into space.

Life is good.  I appreciate everything and everyone around me.  The more positive I become, the more positive situations occur. The more gratitude and generosity I show, the more goodness comes back to me.

We all know this to be true, but yet act selfishly way too often.

The human condition is quite ironic at times.

The #1 Rule For A Profitable Business

Of the handful of millionaires that I have met as a result of business success, they all had one thing in common… Their business model was extremely “simple.”

By simple, I mean it wasn’t overly complex with lots of variations or product choices. They found maximum value (need) in the market and delivered a high quality solution.

Not only was their product elegant, their operation was efficient and organized. It’s certainly not sexy, but they printed money.

Not to say rocket science can’t be profitable, but most business owners aren’t Elon Musk.

The #1 Rule for a profitable business

Behind the scenes: Gigable Showcase at Woodstock Opera House

We had an amazing night hosting our first show in the Americana series. All three bands knocked it out of the park and the crowd showed lots of love.

The production staff at Woodstock Opera House are top notch and we look forward to working with them on many more shows.

Here’s some behind the scenes footage of sound check and the view from backstage:

Follow me on Periscope and Snapchat?

I’ve been testing out a few of the newer platforms lately to get a better idea of how they might work (or not) for Gigable.

I’ll be doing a “scope” (as the kids call it) on Periscope about various topics. You can follow me @mechlin.

Also, starting snapchating and posting some moments to my story. It’s very cool and fun, even for an old guy.  My kids think it’s hilarious that I’m on Snapchat.

You can follow me by snapping this image:

File Jan 05, 2 59 33 PM

 

Gigable Update November 2015

House Concert Series (1)As I sit down to write this and look through the last set of updates that I wrote.. wow!  So much has happened.

  • Secured initial round of seed funding
  • Signed on several artists to manage regional tours
  • Brought on a new partner and advisory team
  • 50% though development of a new mobile app that I’m insanely excited about
  • Considering the hiring plan for Marketing & Tour Ops

In addition to all this, we are planning a house concert series starting in January 2016.  So far, every house concert we have been involved in has been an amazing experience.  There’s a different vibe when you get a singer-songwriter in the cozy room telling stories about their songs.  There’s a deeper connection with the listener and it has a lasting effect that is different from a regular concert.

The team is very excited to help people “produce” their own house concerts and make it easy.

We are also excited to be working with Fontaine, Kevin Presbrey, Alex Dezen, Hurley Mower, Tyler Barham and potentially Randy Montana!  We’ll be planning shows in the Midwest for these artists and featuring their music on the app.  Also, we’re planning on doing some interviews and studio sessions for our upcoming podcast series.

Who’s gonna do all this work!? Stay tuned.

Dunworth Designs

A good friend of mine, John Mayer has recently launched a new venture called Dunworth Designs. He has partnered with a long-time friend who lives in Wisconsin to create some very unique home decor.

They use reclaimed barn wood and create one-of-a-kind pieces like the one shown here.

Dunworth Designs - Tin Cornice Shelf
Dunworth Designs – Tin Cornice Shelf

This shelf is made using vintage tin ceiling cornice and original antique barn shiplap from southern Wisconsin.

They can also create custom pieces by request.

Best of luck John in your new venture!

Don’t Mistake “MVP” for Casual Experiments

Let’s be honest. We want a quick win. Everyone wants a quick win once in a while.  We come up with a great idea and try to figure out the fastest way for that idea to generate money.

This is a huge trap. Building the next Facebook over a weekend and showing it to a few friends does not equal the next $100b company.  But somehow, we believe this may happen.

The truth is; you need to work it hard.  You need to fine-tune the unfair advantage, distill the massive benefit statement and get more people bought in today than yesterday.  How many more?  I don’t know, but more every day and then the day after that.  Get one more believer than yesterday. Then two more the day after.

Make sure you crystalize your vision.  How does this idea/product/service/song resonate when 1m people are looking at it or even using it?

When you perform a casual experiment or side project, you are thinking small at the start.  This is normal.  Will this idea work?  Will anyone care? You do yourself a disservice by dabbling.  Sure, go ahead and tell a few friends.  Are they being nice or are they excited and want to share it? Don’t mistake this process for MVP (Minimum Viable Product).

Someone wrote about getting 10 paying customers you DON’T know.  They will be very honest with you. Once someone pays even $1, they want value in return. The value exchange should be very clear and they should be happy to tell you they are satisfied.  Once you have 10 paying customers you don’t know, throw gas on the fire and go full throttle.  Now you are entering MVP-land. It’s the ONLY way to gain critical mass and call it a business.

Idea: “SnapPosts”

Since social media posts are like ships passing in the night, why not just design around that?

How about a service that let’s you store “evergreen” posts and re-posts them at a certain interval?  Then, the service removes the post from the timeline after a certain period.

Why?  So your timeline is always fresh and doesn’t have redundant posts cluttering it up.

Example: Live events.  Say you are hosting an open house in 2 months. You can create a nice post with pictures, info, etc. and set the post to “SnapPost” every 7 days between a give time period.

Does something like this exist?